WILAYAH KERJA: PROVINSI JAWA BARAT, DKI JAKARTA, BANTEN, DAN LAMPUNG

MENYELISIK BUDAYA PASAR TRADISIONAL DI PASAR BARU BALIKPAPAN, KOTA BALIKPAPAN, KALIMANTAN TIMUR

Budiawati Supangkat, Rahman Latif Alfian, Johan Iskandar

ABSTRACT
Artikel ini membahas mengenai budaya pasar yang berlangsung di Pasar Baru Kota Balikpapan. Budaya pasar sendiri merupakan keseluruhan norma dan nilai yang melingkupi kegiatan pemangku pasar tradisional dalam berkegiatan di pasar. Penelitian ini menggunakan metode etnografi dalam menggali data dari para pemangku Pasar Baru yang menjadi lokus penelitian. Etnografi dipilih karena penelitian ini berusaha menjaring data baik itu data lisan, visual maupun tertulis dari sudut pandang pengampu Pasar Baru Balikpapan. Hasil penelitian ini menunjukkan bahwa para pedagang yang berdagang di Pasar Baru Balikpapan berasal dari latar budaya yang beragam. Mengingat Balikpapan merupakan salah satu wilayah strategis juga pintu masuk dan jalur perniagaan khususnya di Kalimantan Timur. Dalam melakukan aktivitas perdagangan, pedagang membawa nilai budaya masing-masing. Meskipun demikian secara perlahan tercipta pola tindakan dari para pedagang. Meskipun berasal dari latar budaya yang berbeda, secara tidak tertulis para pedagang seperti telah mencapai kesepakatan dalam berkegiatan di pasar.

This article discusses the market culture at Pasar Baru in Balikpapan City. The market culture in this study can be defined as the overall norms and values adopted by traditional market stakeholders in their daily activities in the market. This study uses ethnographic methods to collect data from the stakeholders of Pasar Baru as the research locus. Ethnography was chosen based on the consideration that this research seeks to collect data, both oral, visual and written data from the point of view of the Pasar Baru supervisor in Balikpapan. The results show that the traders who trade at Pasar Baru in Balikpapan originate from the diverse cultural backgrounds. It is a consequence of the City of Balikpapan as one of the strategic areas as well as the entrance and route of commerce, especially in East Kalimantan. In their trading activities, the traders bring their respective cultural values. It slowly encourages the creation of new patterns in the behavior of traders. They seem to have reached an agreement in their activities in the market.

KEYWORDS
Nilai Budaya

FULL TEXT:      PDF

REFERENCES
Abdullah, I. (2015). Konstruksi dan Reproduksi Kebudayaan. Yogyakarta: Pustaka Pelajar.

Alfian, R. L., Iskandar, J., & Iskandar, B. S. (2020). Fish species , traders , and trade in traditional market : Case study in Pasar Baru , Balikpapan City , East Kalimantan , Indonesia. Biodiversitas, 21(1), 393–406. https://doi.org/10.13057/biodiv/d210146

Belshaw, C. S. (1965). Traditional Exchange and Modern Markets. United State of America: Prentice-Hall, Inc.

Damsar & Indrayani. (2018). Pengantar Sosiologi Pasar. Jakarta: Prenadamedia Group.

Direktorat Internalisasi Nilai dan Diplimasi Budaya. (2013). Menguak Pasar Tradisional Indonesia. Jakarta: PT. Mardi Mulyo.

Effendi, N. (1997). Pasar dan Fungsi Kebudayaan. In E. K. . Masinambo (Ed.), Koentjaraningrat dan Antropologi di Indonesia. Jakarta: Yayasan Obor Indonesia.

Effendi, N. (2016). Studi Budaya Pasar Tradisional dan Perubahan Gaya Hidup Masyarakat Pedesaan: Kasus Pasar Nagari dan Masyarakat Nagari di Propinsi Sumatera Barat 1. Jurnal Antropologi: Isu-Isu Sosial Budaya, 18 (2), 105–120.

Endres, K. W., & Leshkowich, A. M. (Ed.). (2018). Trader in Motion: Identities and Contestations in the Vietnamese Marketplace. United State of America: Cornell University Press.

Fatterman, D. (2010). Ethnography: Step-by-Step. United State of America: Sage Publications.

Geertz, C. (1973). Thick Description: Toward an Interpretive Theory of Culture. In The Interpretation of Cultures. New York: Basic Books.

Granovetter, M. (2017). Society and Economy: Framework and Priciples. Cambridge, Massachusetts: The Belknap Press of Harvard University Press.

Gudeman, S. (2001). The Anthropology of Economy: Cummunity, Market, and Culture. United Kingdom: Blackwell Publisher.

Hefner, R. W. (Ed.). (2000). Budaya Pasar Masyarakat dan Moralitas dalam Kapitalisme Asia Baru. Jakarta: LP3ES.

Hermawan, F., Kristiani, F. & Ismiyati. (2018). Model of Indonesian Traditional Market Revitalisation: Case Study of Five Metropolitan Cities in Java Island. Advanced Science Letter, 24, 3146–3151.

Koentjaraningrat. (1991). Metode-Metode Penelitian Masyarakat. Jakarta: PT. Gramedia Pustaka Utama.

Kroeber, A. ., & Kluckhohn, C. (1952). Culture: A Critical Review of Concepts and Definitions. New York: Vintage Books.

Miles, M. B., & Huberman, A. M. (1992). Analisis Data Kualitatif: Buku Sumber Tentang Metode-Metode Baru. Jakarta: UI Press.

Mulyanto, D. (2008). Orang Kalang, Cina, dan Budaya Pasar di Pedesaan Jawa. Jurnal Masyarakat dan Budaya, 10 (2), 23–40.

Polanyi, K. (1985). The Economy as Instituted Process. In M. Granovetter & R. Swedberg (Ed.), The Sociology of Economy Life. San Francisco: Westview Press.

Powdermaker, H. (1966). Stranger and Friend: The Way of an Anthropologist. New York: W.W. Northon & Company.

Sadilah, E., Arianti, C., Herawati, I., Moertjipto, & Sukari. (2011). Eksistensi Pasar Tradisional: Relasi dan Jaringan Pasar Tradisional di Kota Semarang Jawa Tengah. Yogyakarta: Balai Pelestarian Sejarah dan Nilai Tradisional Yogyakarta.

Seligmann, L. (2018). Space, Place and Contentious Politics of Market Redevelopment. In Traders in Motion: Identities and Contestation in the Vietnamese Marketplace. New York: Cornel University Press.

Soulsby, A. (2004). Who is Observing Whom? Fieldwork Roles and Ambiguities in Organisational Case Study Research. In Fieldwork in Transforming Society: Understanding Methodology from Experience. New York: Palgrave Macmillan.

Spradley, J. P. (2007). Metode Etnografi. Yogyakarta: Tiara Wacana.

Supangkat, B. (2012). Pasar dan Perempuan Pedagang di Pasar Ujung Berung Bandung. Universitas Indonesia.

Supangkat, B., Alfian, R. L., & Iskandar, J. (2021). Traditional Market and Women’s Work In The Beringharjo Market, of Yogyakarta. Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan humaniora, 23(1), 1–11. https://doi.org/10.24198/sosiohumaniora.v23i1.29807.

Valdelin, J. (2000). Produktutveckling och marknadsföring. In Qualitative Methods in Management Research. Thousand Oaks: Sage.

Sumber: http://ejurnalpatanjala.kemdikbud.go.id/patanjala/index.php/patanjala/article/view/795

Popular Posts